ABOUT ME
WELCOME TO JUSTIFIED TYPE
Justified Type was formed in 1998 as the trading name for Joel Ibbetson.
My work specializes in producing creative content and story-worlds for people to look at.
This includes creating original Creative Concept Art, Print Design & Layouts through to Finished Art, as well as Digital Design, Editing, Motion Design & Animation.
When I am away from the computer, I work in the Film, Television, Theatre & Events industries.
This work includes a range of hands-on Art Department and Entertainment Design roles.
PROFESSIONAL SERVICES
FILM, TELEVISION & THEATRE
Design & Art Department:
Film / Television / Theatre / Events
I work as a Standby Art Director and Buyer/Dresser for Film and Television, as well as Set Designer and Producer for Theatre. I’ve also Art Directed and designed music videos, shorts and web series.
GRAPHIC DESIGN
Design through to Finished Art:
Branding / Multi-page / Outdoor / Press
While I retain a few direct clients, my graphic design work has mainly been for a range of top advertising agencies and brands, creating and producing work for all kinds of press, outdoor and digital media.
MOTION GRAPHICS & EDITING
Motion Graphics & Editing :
Digital POS / Live Events / Online / Television
My work as a Motion Designer and Editor is based in After Effects, Adobe Animate and Premiere, working for direct clients and ad agencies, as well as creating projected graphics for stage productions.
MY WORK HISTORY
Creative concepts, production & delivery
My career started in 1994, as a Graphic Reproduction apprentice with Show Ads Sydney.
Studying Design, Typography, Retouching & Colour Reproduction over four years. On completion of my ‘time’ I was placed in a number of agencies as a roaming Mac Operator for the group’s satellite studios.This lead to becoming a full-time Graphic Designer working in a number of ad agencies around Sydney. In 1998, I took my work to London, where I spent two years with WPP Group, working on a range of global brands.
On my return to Sydney in 2002, online media and the advent of in-store digital screens evolved my work towards Motion Design & Animation in Flash and After Effects. This led to becoming a Motion Designer and Editor working with agencies such as The Works, Leo Burnett, Host, Paragon and McCann to name a few.
In 2010, I began to focus my skills more towards narrative-based storytelling in film & television, so started taking on Art Department roles. I currently work on feature films, television shows and commercials as a Standby Props, Buyer/Dresser and Art Director.
In 2017, I was presented an opportunity in a part-time education role teachingEntertainment Design at UTS Sydney, teaching Creative Concept Pre-Production, Motion Graphics & Editing. The opportunity further led me to evolve my Design and Art Department skills towards becoming a Set Designer for Theatre Productions.
These days I split my workload across creating Concept Art for Crown Casino Melbourne, working on film sets as a Standby Props, and doing Set Design & Construction for several Theatre productions each year.
My spare time is mostly spent working on my animated sitcom concept (illustrating the story-world, characters and developing episode scripts) or practicing karate on my kids.
ART DEPARTMENT ROLES
COMMERCIALS
ART DEPARTMENT
Standby Props, Buyer/Dresser, Graphics & FX Rigs





FEATURE FILMS
ART DEPARTMENT
Standby Props, Graphics, Buyer/Dresser & Set Decorator



TELEVISION - COMEDY, DRAMA & UNSCRIPTED
ART DEPARTMENT
Standby Props, Buyer/Dresser, Prop Maker, Set Decorator & FX Rigs














WEB SERIES & SHORTS
PRODUCTION DESIGN & ART DIRECTION
Production Design, Art Direction, Buyer-Dresser. Set Construction, Prop Making & On-set Art Department










THEATRE SET DESIGN
SET DESIGN & PRODUCTION
THEATRE SET DESIGN, PRODUCTION & TECHNICAL DIRECTION
Concept Art & Production Design, Set Construction, Scenic Art, Prop Making & Lighting Design


























CONCEPT ART & PRE-VIZ
ACTIVATIONS & EVENTS
PHOTOSHOP RENDERS
Concept Art for Brand Activations, Events & Staging,
GRAPHIC DESIGN
GRAPHIC DESIGN, DIGITAL & PRINT PRODUCTION
DESIGN THROUGH TO FINISHED ART
Branding, Creative Concepts, Design Layouts, Typography, Retouching through to Finished Art & Production
MOTION CONTENT PRODUCTION
ANIMATION, EDITING & MOTION GRAPHICS
AE ANIMATED CONTENT & EDITING TO FINAL DELIVERY
Advertising Campaigns & Pitches, Digital POS, Corporate Videos, Online Media & TVC’s
DIRECT, SHOOT, EDIT & DELIVER
CREATIVE DIRECTION, DSLR SHOOTING, ANIMATION & EDITING TO FINAL DELIVERY
Advertising Pitches, Corporate Videos, Digital POS, Music Videos & Online Media
CONTACT DETAILS
DROP ME A LINE
I am based in Sydney Australia and am available for work.
Feel free to contact my mobile on (+61) 0418 247 364 or via email to joel@justifiedtype.com.au



















































































































